Install Theme

Glamorous Outcasts

Anna Stolyarova - viva400.



We had it all at Westside Culture Club on Sunday 21/09/2014.

Fashioning an Object, aka Westside Community Culture Club - where the exposition and opening event take place, is exactly what our own mission was based on: Glamorising New West by taking something out of the spot-light and turning it into a self-made stylish fit for all: old, new, foreign, local, lost and confused.  Westside co-operative in oprichting is a new organization taking residence at Burg. De Vlugtlaan 125 and is a part of De Vlugt broedplaats, where SAMA are an active bestuur member.

First in the series, the five days exhibition will be called (CON)temporary Urban Lifestyles: FASHION and dedicated to exploring the gaining virality of city-making alternatives in a fluid world without borders.  Fashioning an object is exactly what multimedia artists today do. Our inspiration is drawn from the intimate knowledge of recent collaborations such as Prada/Stinkfish, Orticanoodles/Guess, Spok/Pepe Jeans, Kenor/adidas, JR/NYC Ballet.  These are just some examples of contemporary independent cross-media productions, whereby urban art begins to gain heavy influence on our livestyles through fashion.


Pez Pescao

Danny Recal

WINDOW to each other’s worlds
OPENING to learn about each other and share our stories and histories
HISTORIES of nature, culture, arts and amusement*
GLORY and its Wisdom, Patience and Perserverence*
MURAL where all worlds collided : to step inside yourself one must step out of the box*
[Old] Barcelona [Spain] [New] Bogota [Colombia] [New] [West] Amsterdam [the Netherlands]

PASSION of Martin Morales

keywords of listening, watching, interacting with the man:

- passion 

- athenticity

- quality

Everyone of these words translates into pure execution of FOOD*  Simple, affordable, sexy FOOD*



Icy & Sot Stencil

Today we were fortunate to host one of the most exciting artists, Icy & Sot.  The result speaks for itself.  

We hope you can join the organisers and the crew at

Klerkx International Art Management Presents:


Opening Exhibition: 
Saturday September 13, 16:00 – 19:00 
The ABC Tree House, Voetboogstraat 11, Amsterdam
Exhibition Dates: 
Sept 14, 11:00 – 18:00 
Sept 15-16-17 by appointment (06 81352448)

On Saturday, September 13 at 16:00 opens at the ABC Three House - the gallery branch of the American Book Center in the Voetboogstraat 11 in Amsterdam (close to Spui) - the exhibition “The Reunion”, featuring Iranian brothers and street artists ICY & SOT and their friends and fellow artists ILL, FRZ and MAD. 

In November 2011 Klerkx International Art Management (KIAM) showed the work of Icy & Sot for the first time in Amsterdam (the show was sold out). In 2012 the brothers moved to New York, where KIAM hosted their second exhibition in a gallery in Broom Street (in collaboration with Ali Salehezadeh). This year Icy & Sot will be travelling to Europe for the first time (before their stop in Amsterdam they take part in the big street art festival NUart in Norway). And even more special: they will meet with their friends from Tabriz Ill, FRZ and MAD after a long time and attend the opening all together. Watch this clip, made in 2011 in Iran, where you can see them working together:

On Friday September 12 we will host a special evening with these five Iranian friends at Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam: a public interview, clips, live painting and music. Join us!

For all inquiries, please mail to or call: +31 6 81352448 
For more information about ICY & SOT check out:

Klerkx International Art Management and the artists want to thank the American Book Center and Pakhuis de Zwijger in Amsterdam for their kind collaboration.

Happy Father’s Day 

from all of us in Amsterdam Nieuw-West

to all of the Fathers around the world!

The birds are singing just for YOU!

Getting Horizontal in Nieuw-West (Windmill Windup)

imageYes, it’s all about your body and the wind.  Amsterdam Nieuw-West is a perfect place to explore the power of us, especially when it comes to sports, cultures and nature.  


Neither Nieuw-West nor the Windmill Windup event (celebrating 10 years anniversary now) are on the map of iAmsterdam yet, but it’s not for long, I’m sure.  


The news of this cult, cheap, organic and full of exciting people from all over the world, the biggest in Europe gathering of professional hobbyists specialising in Ultimate lifestyle, and in particular: Frisbee, will spread before you know it.


Few Facts:

  • over 2000 people came to the event from EurAsia to USA
  • 90% of the competition is self-sponsored
  • this is a non-profit volunteer driven venture
  • all the products and food are hand-made and organic
  • there is plenty of food and activities for all ages and sizes


When a friend of a friend of a friend asked me to host a Russian couple, of course I said ‘yes’ : another chance to talk about my Street Art Museum :)  But instead, they have educated ME about MY hood!


Here’s France vs Ukraine:  Dyki Crali have the coolest pants :)image

Some other shots from the game:



Attire is important but is self Sponsored.  I also got a t-shirt!





Food is good.  Not a lot of choices, but healthy salads, smoothies, good coffee and a bar are all at hand’s reach, AND it’s organic and hand-made on a spot. This means Fresh and Nutritious!


It is a shame that I’ve only got a glimpse of the activities, but Next year, I’m buying a ticket and definitely hanging out for the rest of the event! 




You can see the full photo reportage here: ON FLICKR

Still here (2013) #stinkfish #streetartmuseumamsterdam #graffiti #streetart #spui #amsterdam


“I HAVE fished myself out of the rubbishy slough of academic art,” Kazimir Malevich, a Russian artist, announced in 1915.

After a decade of making derivative work, he made a radical break with what had come before.

He became perhaps the first entirely abstract artist.

A new exhibition at the Stedelijk Museum in Amsterdam—one of several Malevich shows to open in Europe over the next year—charts his artistic trajectory.

On view are some 500 works by Malevich and his contemporaries, including oils, drawings, architectural models, costume designs, photographs and film clips. In a dozen large, high-ceilinged rooms, this story unfolds broadly chronologically, starting with his move from Kiev to Moscow to study art in 1905.

Malevich experimented with Impressionism, Neo-Primitivism, Cubism and Futurism. Then in 1915 a big transformation takes place when he becomes a self-anointed “Suprematist”.

The Economist

Big Data's Dangerous New Era of Discrimination.

The most popular buzz phrase of 2013 is “BIG DATA”.

Leaders, marketeers, researchers, brands are all equally excited.  We, at Glamorous Outcasts, are also thrilled, but would like to stay critical.  As in case of any intelligence, it is only useful if it a) has been acquired from trusted source; b) is being used with smarts (analysis).


should Asian, Hispanic and white females enjoy preferential treatment over African-American women when resolving complaints? After all, they tend to be both more profitable and measurably more willing to effectively use social media.

 how much effort and ingenuity flow should go into making more gay male customers better social media evangelists? What kinds of offers and promotions could go viral on their networks?

Stay tuned*

"I am a things finder, I have not a minute to spare", Pippi Longstockings

These are the things we found on the trip to Hemsteedestraat Nieuw-West.

Elections & Democracy: Definition Crisis?

"Today, in a world where the very survival of democracy is in question, the issues explored by Declining Democracy are ones that reward our close and critical attention."  James Bradburne


Perhaps it is because the world has lot its way.  If we look around with a critical eye, it seems that democracy is clearly in decline.  An increasingly militant fundamentalism continues to create tensions regardless of the creed espoused; global capitalism continue to deepen gulf that separates the rich and poor; corruption is rife, and increasingly the populations of the Western world find illusory solace in a culture of celebrity, banality and triviality.


In his classic 1984, Orwell predicted a dystopia in which intellectual life would be censured, repression imposed by a State that hijacked the very means of thought - language (Orwell 1949).

In a very different dystopia written nearly two decades earlier, in 1931, Aldous Hyxley saw us;becoming people without an intellectual life - waking sleepwalkers, drugged on a constant drip of soma (Huxley 1932) - now conveniently dispensed via iPads, Gameboys and Playstations.

Is democracy slowly declining?


Either we just turn up the volume, check our Facebook page or write a witty 140-character tweet and refuse to look at the issues, considering it beneath our dignity. Or we can confront the question posed by the fragments of the Athenian ideal of democracy.


"Democracy is nothing more than mob rule, where fifty-one percent of the people may take away the rights of the other forty-nine percent." Thomas Jefferson

"Democracy is two wolves and a lamb voting on what to have for lunch." Benjamin Franklin

Now as in 1750s, globalised power means “no invasion without representation”.



Recycled from "Declining Democracy. Re-thinking democracy between utopia and participation" 2012, Strozzina, Florence, Italy


When I see the works of Kenor, Man Ray comes to mind:

Of course, there will always be those who look only at technique, who ask ‘how’, while others of a more curious nature will ask ‘why’. Personally, I have always preferred inspiration to information. 

when I listen to the works of Kenor, I hear his music:

Everything is red. Me and you. I look at you. I am yours. The music plays. Everything starts.

Skount Reveals "Inner Colour" in Amsterdam.

NewYork, USA, are writing about NewWest Amsterdam, NL - thanks to Tamara, her lovely family, amazing artist and trust of the bewoners in our project (!) Salut to you all (!)

Art & Money, Money & God

Venice Biennale 2013 has rumoured down to me from 2 unconnected but savvy sources and in both cases 1 installation was mentioned with open excitement: MONEY.  The other exhibitions that sparked my curiosity on the same subject related other to money or to process, or both.  The reason is purely personal, as I don’t come from ‘arts’ but ‘process’ that saves/generates money in order to make people lives better.


A silk-suited oligarch rides high above the crowds in the Russian pavilion, booted and saddled on a lofty beam, idly tossing peanut shells on the worthless groundlings below. In the next room, cascades of bright coins rain down from the cupola. A sinister middleman draws the money back up from the basement by the bucket-load, returning it by conveyor belt to the roof – where the cycle begins all over again. This is Danaë’s golden shower in perpetual motion: an allegory of power and monstrous greed.

How is anyone to stop it? You could break the system by refusing to put the coins in the middleman’s bucket, but that would bring an end to the spectacle in which all the art-worlders at the biennale have become willing stooges, picking the money from the floor. 

  • 1550: Religion - Science - Philosophy
  • 1950: Culture - Technology - Arts
  • 2050: (Social)Entrepreneurship - BioChemistry - Sustainability


In spring 2013 we were lucky to attend a brilliant exhibition in Kunstahalle Wien entitled “Wolken. Welt des Flüchtigen” -


"Wolken sind faszinierend. Sie ändern die Form, die Farbe, wirken romantisch oder ein anderes Mal bedrohlich und beeinflussen die Befindlichkeit der Menschen. Die Ausstellung zeigt Maler vom frühen 19. Jahrhundert bis heute, die dieses allgegenwärtige Naturphänomen festgehalten haben. Vertretene Künstler sind William Turner, Claude Monet, Ferdinand Hodler, Max Beckmann und Gerhard Richter."


The entire exposition compiled from most memorable: Andy Warhol’s blow-dry/floating clouds installation, photography walls, W. Turner, Vynil covered by musicians throughout the history of vynil and beyond.  It smelled of familiar ‘sense of perfect design’, just like the feeling I used to get on my trips to Japan for the process improvement meetings.  



editor’s note: Banksy was missing with his masterpiece on the Jerusalem wall :)


Later that year, our small organisation based in Nieuw-West Amsterdam were introduced to the Bit-coin and its Dutch sister Qoin.  From innovative Knowmads, the alternative business school, to Stichting DOEN, from German Government to - everybody seem to be growing to embrace what only 5 years ago was just ‘another geek’s wet dream’ technology.  And using it.  


We got donated 80$ in bit coins within 1 minute of setting up an account, during the workshop at Greenhouse, Knowmads school.  Beat that, local government!image

Qoin gaat een blauwdruk (software, handboek, etc.) ontwikkelen waarmee groepen buurtbewoners of bedrijven zelf vorm kunnen geven aan een eigen aanvullend geldsysteem.  Aanvullende geldsystemen kunnen op lokaal of regionaal niveau voor sociale en ecologische doelen worden ingezet. De introductie van eigen geld geeft mensen de gelegenheid om eigen regels te bepalen. Zij kunnen waarde toekennen aan wat zij belangrijk vinden. Qoin helpt groepen bedrijven of bewoners om zelf initiatieven te ontwikkelen. De economie wordt versterkt, doordat er meer diversiteit en samenhang ontstaat.” 


What is brilliant is that both Clouds and Money installations are ones of not an «object» but a «process».  "process-art, it already exists in some places.”  Process that dominates our lives and needs to be understood in order to make influence on the planet and our lives, personal ones, in local communities.  What is brilliant about Money and Religion in our contemporary real life is that they seem to have become abstract intangible objects.


Building with money.  Abstract?  When one thinks of Florence, one cannot avoid thinking of Medici family who have practically designed their perfect little aesthetically driven utopia.  

Those hundred years of change, and of tension between a life growing ere more secular, and the declining spiritual credibility of the Papacy - from the end of the Schism in 1417, to Luther’s open rebellion against the Papacy in 1517, which brought the beginning of the Protestant Reformation - are the years in which the Renaissance flowered in Florence.  The old idols were dead.  No new ones yet lived.

God and Money: Florence and the Medici in the Renaissance Including Cosimo I’s Uffizi and Its Collections by Richard Fremantle.